RELATIONSHIP MARKETING

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the dyadic relationship of a buyer and a seller, bonding can be described as a dynamic process that is progressive over time (Dwyer et al., 187; Ganesan, 14; Levitt, 18). The bonding process begins with the very basic force of the need for a seller to find a buyer for their product, and the desire for a buyer to purchase a product that will satisfy their needs. As time goes on, this relationship then advances toward interdependency between the buyer and the seller, which will finally lead to a situation between the two where there is total commitment on the part of both parties. Termination costs now restrict or almost prohibit an easy dissolution of the bond. At this advanced stage in the relationship, the bonds are so solidified that they are almost impossible to break (Heide and Weiss, 15).

At the lowest or most rudimentary level, bonding begins as a result of the fulfillment of a basic business need on the part of both parties involved, and then grows as a social relationship develops between the vendor and the customer. One has a product/service to sell and the other has need of purchasing a product/service. Whether or not a bond will develop between the two parties, depends on such factors as the fit between the vendors product/service and the sellers needs, the price of the vendors product/service (Berry, 15), the expertise of the vendor at providing a quality product/service and quality follow-up service (Sheth, 14), and the ability of the seller organization to make and keep realistic promises to the customer (Bitner, 15).

The influence of some of these factors mentioned above was reflected in the study done in the mainframe computer market referred to previously. When asked what factors were important to their satisfaction with their mainframe vendor, a majority of the participants offered the following a high level of technical knowledge of the account representative, post purchase follow-up by the vendor (other than to sell an ancillary product), and a vendor who maintains good communication with the customer (Cann, 15). It is believed that these intangible factors brought forth by the focus group participants are a reflection of what they expect from a basic business relationship with a vendor. At this level of the relationship, the bonds that hold the two parties together are rather weak and can be broken without a great deal of disruption or cost to either party. After the basic business relationship is established, and, if the two parties like each other, a social bond begins to develop as time progresses and the two parties experience more and more satisfying interaction (Dwyer et al., 187).

Social bondingCustom writing service can write essays on RELATIONSHIP MARKETING

The social bond is an outgrowth of personal relationships that develop between the parties involved from both the buyer and the seller organization. The better the personal fit between the parties, the stronger the social bonds. Wilson (15) explains that studies that have been done on social bonding reveal that if a strong personal relationship develops between the buyer and the seller, both parties will be more interested in continuing the relationship.

One example of social bonding also comes out of the focus group interviews that were done for the mainframe computer industry. An overwhelming number of participants answered that less turnover of account representatives made them more satisfied with their vendor (Cann, 15). The reason for this was that when the customer became familiar and comfortable with the account representative, they did not want to have to go through another period of adjustment with someone new. The participants added that often they liked their current representative and were never sure if a new one would fit in as well.

Czepiel (10) emphasizes how important closing social distances are for a long-term relationship in service situations. He states that, The three-Martini lunch does have a real purpose. Gaining a buyers trust is a critical task in many marketplace settings . . . , and establishing a social relationship parallel to the professional is a more `natural approach than a legal contract (p. 04).

Proposition The stronger the social bond between the buyer and the seller, the greater the possibility that the relationship and the bonding process will continue.

Step eight add value to the relationship

As the two partners experience repeated business exchanges that have resulted in satisfying outcomes, the relationship begins to move toward a new level (Ganesan, 14; Webster, 1). Anderson (15) suggests that these repeated exchanges or business strands add value to the relationship. It is this authors contention that it takes more than just successful repeated exchanges between the buyer and the seller to add value to the relationship. The author believes that to attain an even stronger bond, the seller must do more than provide a quality product and service. The seller must make an extraordinary effort. Social bonding in the relationship creates added value to some degree by creating a comfortable, trusting atmosphere to do business in. However, to add real value to the relationship requires the seller to provide exceptional service.

The author proposes that the ultimate service support is provided when the vendor aids the customer with implementation of a new product. This process of implementation consists of all of the necessary changes the organization needs to make to prepare for acceptance of a new product (Cann and Burger, 16). The implementation process also involves learning to use the product to its full potential (Cann and Burger, 16). In the case of a high technology product such as a mainframe computer, vendor involvement with implementation can provide much needed help to the customer organization. Tornatzky and Fleischer (10) indicate that implementation is one of the most critical aspects of new product introduction and acceptance into an organization, but yet it is often the most overlooked. The changes that implementation can bring with it can involve everything from resistance to change by users to the redesigning of departments or divisions to changes in human resource policies and procedures to changes in the physical plant. The author contends that it should be part of the service relational marketing effort of the seller to help the buyer to overcome these substantial and risky changes so that the implementation process will be less invasive, meet with less resistance, and cause fewer disruptions to the buyer organization. It is suggested that this type of extraordinary marketing effort on behalf of the seller adds value to the relationship by satisfying the customers need for a vendor who provides solutions, helps to solve problems and offers a true partnership.

Proposition 4 The greater the participation by the seller in the implementation process of the new product into the customers organization, the greater the added value to the relationship.

This is also the stage of the relationship where trust begins to mature between the two parties, as they become involved in a tighter more sophisticated relationship (Wilson, 15). As Ganesan (14) explains, trust in the relationship occurs over time and is a consequence of repeated satisfying interactions between the buyer and the seller.

Outcomes

Satisfying the customer should be a primary goal of the marketing strategy. Studies have demonstrated that customer satisfaction leads to customer loyalty and positive repeat purchase intentions (Anderson and Sullivan, 1; Fornell et al., 16; Patterson et al., 17). However, since satisfaction is cumulative, as explained above, it takes an effort both inside and outside of the selling firm to ensure customer satisfaction.

Satisfaction

The promises made to the customer from signaling can be equated with expectations. Disconfirmation, or the difference between these expectations and the actual performance of the product or service, strongly influences the customers satisfaction (Patterson et al., 17). The results of research into business-to-business, high involvement, professional services by Patterson et al. (17) indicates that ...consumer satisfaction/dissatisfaction is the crucial link in establishing longer-term client relationships and thus the strategic wellbeing of the organization (p. 14).

It is satisfaction that allows a basic business relationship to progress to the point where a high level of commitment exists between the parties involved, and where the dissolution of the relationship becomes increasingly difficult because of the strong bond that has developed. Under these circumstances, satisfaction is cumulative in nature (Boulding et al., 1). Anderson et al. (14a, p. 54) describe cumulative customer satisfaction as . . . an overall evaluation based on the total purchase and consumption experience with a good or service over time. As an example, the quality of the service that the buyer receives from the seller during the ongoing relationship may be considered a factor in influencing the customers overall satisfaction with the relationship (Anderson and Sullivan, 1; Cronin and Taylor, 1; Fornell, 1).

Proposition 5 The greater the satisfaction of the buyer and the seller with past interactions, the more likely it is that the parties involved will become more committed to the relationship.

As indicated above, satisfaction with previous outcomes can lead to a continuance of the relationship between the two parties. Ganesan (14) indicates that studies have found that commitment in a relationship is significantly related to satisfaction with past outcomes.

Commitment

Please note that this sample paper on RELATIONSHIP MARKETING is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on RELATIONSHIP MARKETING, we are here to assist you. Your persuasive essay on RELATIONSHIP MARKETING will be written from scratch, so you do not have to worry about its originality.

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Capital Punishment

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Capital Punishment a.k.a. the death penalty is an extremely controversial question in todays society. The number of people who are for it still believe in the saying, an eye for an eye, a tooth for a tooth. These are the people who feel if you intentionally take the life of someone else, then yours should be taken as well. But then there are the other number of people who feel the death penalty should be banned because of its cruel and unjust way of punishment. Should we keep it or not? And if it is kept, how do we determine who should be sentenced to death? An easy way to answer these questions is to totally nullify capital punishment completely.

One reason why the death penalty is so controversial is because many feel its cruel ways of punishment are unnecessary, even if the crime is murder, whether it be premeditated or unintentional. They believe there are other ways of condemning a person besides execution. In the case of an unintentional death feelings are that the killer should have the right to live, but have to face each day with the fact that they killed someone weighing on their conscience. On the other hand, such as with a voluntary murder, the ideas are somewhat similar. They believe the murderer doesnt deserve the death penalty. Chances are if a person is insane enough to kill another human being in the first place, they arent going to care what happens to them. They realise that their execution, in most cases, is going to be short and painless. This isnt a just punishment for someone who has inflicted severe pain upon another life a they may have put their victims through severe trauma and pain, not to mention the mental anguish that may have been put on the victims family, while the murderer is for example in the case of Lethal injections, put to sleep so they dont feel any pain.

Our court system, even though they do not afflict the death penalty on conflicted killers should change their way of going about making the sentence a lot harder for the convicted killer to go through. After initiating a life sentence without parole, they should not offer these killers the comforts they have in jail. They should be treated more or less like animals. I feel they should have life as hard as possible while keeping to certain boundaries i.e. food supply. Murderers, however, that are committed unintentionally should not be dealt with such harsh conditions and should just be made to serve their sentence and given a second chance when their time is done. In short, let the ones who institute a crime unwillingly live, but do not let the punishment be as severe as it would for a voluntary criminal. The argument that the public are paying for convicted murders how only set about to wreak havoc on society to be kept in prisons and that the problem of overcrowding in prisons could be solved with the death penalty is a weak one. This is so as their have been many examples in the past were people have been convicted and killed for murders of which evidence after their death will show they did not commit these crimes.

There are a vast number of people who believe that increasing the use of the death penalty will abate the crime rate. Not true. While a criminal is in the process of committing a crime, chances are that he is not contemplating what his punishment will be for his actions. More than likely his thoughts are upon getting what he wants, such as money, or something as valuable as ones life. There have been studies done in areas by criminologists who have been trying to find a direct relationship between use of the death penalty and the murder rate. Their results? Negative. They have failed to discover any connection between the two. Therefore, use of capital punishment will not affect the crime rate of an area in any such way. Another reason why the death penalty should not be allowed is simply due the fact that it goes against one of the ten commandments which states I shall not kill. It goes against the Christian religion and of that of pretty much every other religion their is and they concept of what Jesus said in the bible let he without sin cast the first stone when many were getting ready to stone a girl who was a prostitute complies with the concept of the death penalty as even though the murderers are in the wrong, no one should have the right to decide when and how some other person is going to die.Cheap custom writing service can write essays on Capital Punishment

In conclusion I feel the death penalty should not stand any were anywhere in the world as it is inhumane, goes against pretty much every religious grounds in the world, allows the killer an easy way out without having to deal with their conscience over their actions and criminological tests have shown their is no link between how the killer will go about his actions in relation to the extent of his punishment if caught.

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Censorship

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on censorship. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality censorship paper right on time.

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Imagine yourself as a current-day writer, who is frozen and wakes up in the United States 100 years from now. The country has changed a lot from what you remember. Technology has advanced, language seems to have evolved more, and nothing looks the same. As you roam the streets, you try to gain a somewhat understandable perception of this advanced country around you. You pick up a newspaper, and notice something rather strange about every article the only source of information is the U. S. Government. As you read further, you notice very little information is given at all. All the details published are provided by the government's opinions.

Thinking back to the year 00, you remember that high school publications were already censored and college censorship was in progress. The trend, unfortunately and surprisingly, may have moved all the way to professional journalistic organizations, such as newspapers and magazines. Even though this fabricated outlook of the future is no definite reality, it gives examples of the likely outcome of the patterns that are being set today. If nothing is done, trends of censorship in high school and college may lead to full censorship in the United States regarding all aspects of our country, thus violating the First Amendment of our Constitutional Rights.

The First Amendment of the Constitution clearly states that congress shall pass no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech or of the press; or the right of the people to peaceably assemble, and to petition the government for a redress of grievances. A journalist, writer, editor, etc., believes in this right and uses it in order to perform for the public. However, with the courts starting to take away these rights, it affects both those willing to share information with others, and those striving to learn about events affecting our country.

Using censorship greatly affects tragic outcomes in our country, one target greatly affected terrorism. If censorship enables the public to be blinded by unrealistic perceptions of a perfect world, then any tragedy could result in great confusion. Dennis Jeff, a writer and a former U. S. ambassador to Peru wrote, "The U. S. is not unique in being threatened by terrorism, and it will not be unique if the response is for the majority to accept the violation of the rights of a few in exchange for the promise of greater security. Some would argue that this has already happened." If censorship was used to the extent of harboring information from the public regarding terrorism, we are not giving our country a fair chance to work in unity and form an open-mind. Edmund H. Mosca, chief of the Old Saybrook Police Department, said that "…the misleading information distorts the successful strategies that have both preserved every citizen's civil liberties, while also neutralizing potential terrorist activities." In doing this, intelligence of our country is at its disadvantage and given little opportunity to be useful.

In an article published in The Day on Sunday, August 1, 00, it says that "Blatant lies and manipulations are rained upon us regularly, but when they become a hailstorm we must know that the cloudmakers are worried." I believe this means that censorship is strongly growing throughout the United States, and with its increase, it is foolishly making situations worse. By not sharing information with the public, it causes little preparation, and who said that the Government knows how to make all the right decisions? Censorship should be denied in the aspects of current events affecting our nation, because we are one nation, under God, indivisible, with liberty and justice for all… and if this is what we pledge every morning, we should apply it to our daily lives no matter the situation.

So this brings us back to you, 100 years from now. You have the opportunity to stay. The great technology is tempting, but staying would mean settling with a life of delusion. The people here do not realize they are cheated every day by their government. They don't even know their president died two years ago because the government thought that sharing that information would create chaos. You also have the option of returning to your own time with this new knowledge and continuing your life as if nothing happened. You know that if you go back you will have to take advantage of your freedom of speech, which is slowly disappearing, and you'd have to tell the public what could happen in the future because of censorship and increased governmental control. In conclusion, you have to make a decision. The answer is obvious when you recall upon a famous figure in history, Thomas Jefferson, when he said these words Were it left to me to decide whether we should have a government without newspapers, or newspapers without a government, I should not hesitate to prefer the latter.

Please note that this sample paper on censorship is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on censorship, we are here to assist you. Your cheap custom college paper on censorship will be written from scratch, so you do not have to worry about its originality.

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HCI FOR KIDS

If you order your cheap custom essays from our custom writing service you will receive a perfectly written assignment on HCI FOR KIDS. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality HCI FOR KIDS paper right on time.

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Introduction

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Children today are much more exposed to technology. Kids learn math & history, play games, chat with friends and even download encyclopedia from the world-wide-web. Almost all activities they indulged in, can all be supported by technologies. Thanks to great researchers who contributed time, effort and knowledge in constructing and designing effective system for young target audience. Technology advancement has changed the way children live and learn.

Dealing with children is not an easy task. Kids especially very young ones have difficulty verbalizing their thoughts. It adds challenges to designers in creating an effective, usable, purposed-served system. However, methodologies and framework for understanding the various roles of children can have in the design process, and how these roles can impact technologies are created.Cheap Custom Essays on HCI FOR KIDS

Designer have to always bear in mind that young people are not just short adults but an entirely different user population with their own culture, norms, and complexities (Berman, 177). Their own set of thinking, psychological reaction patterns and intellectual abilities differs from adults. It is common for designer to speak to parents and teacher asking what their kids or student wants instead of asking the kids directly. Adults may think that their kids need something but to a kid, that is not a need. There are advantages to solicit information from children because they can be extremely honest in feedbacks concerning technology.

With the emergence of children as an important new consumer group of technology (Heller, 18), it is critical to support children in ways that are useful, effective, and meaningful for their needs. Allison Druin believe that understanding the role children play in technology design process would lead to the answer. The better designers recognize user, the better the design of such system to serve needs.

This research paper analyzes methodologies in working with children & investigates similarity and difference between children and adults. By understanding this framework in regards to the child's role, it is easier to development practices that can have lasting effects for the future. Usability tools are use to examine HCI for kids.

Methodology in working with children

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Methodologies has been developed to observes and understand users. Individual differences, age & intellectual capabilities should be taken into account during the design. Designer and researchers came out with successful techniques to tackle problem in developing HCI for kids. Context below explain practical techniques that has been carried out in countries like Europe and United States.

Based upon reviews of literature and some exploratory studies done by Druin, there are different ways to collect data from children.

1) Contextual Inquiry techniques (CI)

) Technology Immersion (TI)

) Participatory Design techniques (PD)

Contextual inquiry technique (Bey er & Holtzblatt, 17; Holtzblatt & Jones, 1; Holtzblatt & Jones, 15; Holtzblatt & Beyer, 17) calls for researchers to collect data through observation. Children below 5 year-old have difficulties expressing themselves & verbalizing their thoughts. Therefore, designers of kid's system decided to carry out a series of observation in order to understand and capture kid's activities.

Participants would be 1 child, 1 interactor and note takers. Interactor usually initiate discussion and asked questions such as " what is this?, why do u like that? ". Interactor never took notes because child may feel uncomfortable and it is very distracting. It makes child feels like school. Interactor should act as a friend instead of steering the entire observation. Both interactor and note takers should dress in casual, informal clothes to keep away the "authority impression". Video is never used because research shows that kids tend to pretend & perform, not being themselves when confronted with camera. Note takers divide their job into categories, one will be taking down child's action (what the kid does) and the other will note down child's speech (what the kid says).

Results that were captured in quick notes will be converted into diagrams task & bubble diagrams. After a digestion period of one day to a maximum of one week, research team regrouped to chart or diagrams the experience. Later, spreadsheet or cell-based diagram in which the information is broken up into six columns Time, Quotes, Activities, Activity Pattern, Roles, and Design Ideas (Druin, et al., 17) is created.

Second methodology to be used with children is technology immersion (Boltman, et al., 18; Druin, et al., 16), an extension of CI. Druin quoted that observation on children's activities alone is not sufficient because many times children have minimal contact with technology in their homes or public area. Therefore it is recommended and wise to place children in a technology-rich environment during the observation period.

Here in a observation centre, child is provided with a technology-rich environment where they will become the decision makers. A room filled with all sort of printers, digital cameras, Macs, PCs, software(s) games and Internet access allow children to explore which is their liking or dislike. Technology Immersion is a combination of technology, time, and freedom of choice that offers researchers more opportunity to understand what children do and want with technology. The example of an on going TI experience is at CHIkids. This club supports up to 100 kids range from age -1 year-old. Children will have chance to explore technologies provided. Adults and teenagers participated and join some of their activities to act as a "facilitators", they approach children to work with them.

Participatory design technique (Bjerknes, Ehn, & Kyng, 187; Muller, 11; Muller, Wildman, & White, 14), stresses on creating opportunity to incorporate kids ideas into their design. Kids are given chance to work with researchers in developing low-tech prototype using paper, glue, string, crayon and etc. Working together with them allows designers to hear kids' idea & being able to produce what children wants in the future. Both children & adult work as design partners. At the same time, children who are not well -skilled in the development process can be inspired and empowered by their collaboration with adults to generate new ideas.

Simple guidelines for designing Children's HCI

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A Swiss psychologist Jean Piaget shows that children are lack of knowledge and experienced. Kids see the world in a dissimilar point of view which adults have doubts on what they are thinking. He divided children development into a series of stages

Sensory-motor (birth to year-old) dependent on senses.

· Software for children this young is difficult to design. Less interaction expected from babies. Input channel should be easy. Child cannot read, will need presence of an adults.

Pre-operational (-7 year-old)

· Memory can only store one thing at a time. Sequential actions confused child.

Concrete operational (7-11 year-old)

· Kids have gone to school. Knowledge and experienced gain could help in building technology. Most suitable age to work with researcher and help designer in developing prototype.

Formal operational (11 yr old and above)

· Children after this age is hard to teach because their mindset is has been molded by parents, teacher and friends.

Context below indicates CSF of a system.

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Ø Usability of System

In order to achieve Maximum performance & effective interaction, there are needs for researcher to identify their target user. In this case, working with children age 7-10 is an ideal, and treating kids as design partners allow designer to uncover the critical success factor of a successful system.

Ø Keep operation single step. Do not merge task.

Children may easily get confused with sequential operation. They tend to loose interest in a task very quickly. There is no "pause" for kids. Children usually stop playing with a system and continue when they feels like it. Avoid multi -treading task, children have short term memories.

Ø Use different sound & sight effects as feedback.

Children are sensitive towards responses; unexpected sound and action will catch kid's attention. It encourages kids to stay longer with the system, prevent them from getting bored.

Ø Use appropriate font size, color and layout.

Kids tend to collect memory easily with the presence of color. Researcher believes that the younger the target audience, the larger the font size should be. Layout of the system should be simple, complicated design does not appeal to kids because they may not find familiarity (past knowledge to support them) like adults do.

Ø Do not use metaphor that is used by common system.

HCI for kids requires different set of metaphor. Children do not have as much experienced as adults do. Lack-age of experience in outside world does not make them understand representative icons. Example, a kid may not know what is a picture of diskette has to do with this game.

Ø Avoid complicated input channels

Kids cannot use "drag & drop" function effectively. Their small hand has problems holding the mouse tightly to drag figures. Point-and-click will be more efficient.

Ø Perform user testing

Always carried out user testing stage before launching the system. Get target users to play with the system and comment on experiences. Comment and feedback shall be stated down. Consider revising and do final construction to enhance the system.

Please note that this sample paper on HCI FOR KIDS is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on HCI FOR KIDS, we are here to assist you. Your cheap research papers on HCI FOR KIDS will be written from scratch, so you do not have to worry about its originality.

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THe Cadence of Silk

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"The Cadence of Silk"

"The Cadence of Silk" is a narrative that is written in plain language about the game of basketball. Instead of focusing on the basic aspects of the game it elaborates on the more complex and poetic aspects that make the game intriguing. This poem is about the reasons people watch basketball but especially those that are not so obvious.

"The Cadence of Silk" reveals why people are attracted to the game of basketball. This is shown right from the beginning of the poem,

I loved watching the Sonics play basketball; something about that array of trained and energetic bodies set in motion to attack a more sluggish, less physically intelligent opponent appealed to me.

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These lines show that the Sonics were so much better than their opponents that they tended to come off quite "sluggish" and overmatched. Also the Sonics "attacked" their opponents thereby, treating the competition without mercy. This is interesting because by the Sonics dominating their competition, they gained fans.

After the domination of the Sonics was the uprising of the Los Angeles Lakers. Their style and demeanor on the court made them a public favorite. "Their players the league's quickest, most intelligent, and my opinion the most cool". The choice to the word cool in italics indicates that these Lakers were popular with the fans. Their excited style of play is also mentioned. "Few bruisers, they are sleek as arctic seals". These two metaphors are excellent ways of portraying the players and their style of play. "Few bruisers" means they don't play rough. Instead, "they are sleek as arctic seals" meaning their play is slick and smooth like that of the smooth skin of a seal. These descriptions convey the Lakers and their appeal effectively.

The game of basketball is interesting not only by the teams but the set offenses and plays they run to score points. These aspects of the game are conveyed quite a few times throughout this poem. "He dodges through the key, away from the ball, rubbing his man on the screen, setting his shot". This illustrates how the players get open to take their shots. Thus explaining a play that most people don't realize is occurring in order for points to be scored.

In many of these plays, a certain appreciation can be found in the motions of the players. The off guard breaking free before the rebound, "releasing" as is said in the

parlance of the game, getting the center's down court pass and streaking to the basket for a scoop shot lay-up off the glass, all in rhythm, all in perfect declensions of action, smooth and strenuous as Gorgiasian rhetoric.

The word "releasing" is used to describe the speed at which this player sprints to get open down the court. Then when it refers to the Gorgiasian rhetoric to portray just how strenuous it can be to make a basket. The Gorgiasian was the art of persuading people that nothing exists.

Besides the excitement of the teams, the strategy of the plays, and artistic movements of the players is the emotion of a completed basket. The last few lines of the poem deliver the emotion and sounds of a basket being made.

As he jumps, popcorn-like, in the corner, while the ball, launched,

slung dexterously with a slight backspin, slashes through the basket's

silk net a small sonorous splash of completion.

The motion of the ball is described by "slight backspin" of the ball when shot by a player. The last two lines refer to the title of the poem, "The Cadence of Silk." The "sonorous splash of completion" is the impressive sound of the ball going through the net. The cadence of silk actually means the sound of the net and these lines reflect what emotion is caused when the ball goes through the net.

"The Cadence of Silk" has an alliteration of constantans that pervade through out the whole poem. As I read through the lines in this poem I find many "s" sounds in each one. This adds a little rhythm yet more of a music. The tone of enjambment is very intense. The exhilaration of the phrases makes you want to jump out of you chair and play basketball.

The image of what the author is trying to make you see is very clear. You can almost feel the excitement of the fans and the anxious basketball players eager to win the game. Reading this poem makes you curl your toes and bite your nails to hear the out come of the slam-dunk about to happen.

Many people watch the game of basketball for the similar reasons of pure excitement and entertainment. It is actually these things that attract them to the game. The competition of the teams, the fluid movements of the plays and the players who run so well and the overwhelming sound of the ball as it passes through the net all provide the excitement of the game of basketball.

Please note that this sample paper on THe Cadence of Silk is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on THe Cadence of Silk, we are here to assist you. Your cheap custom college paper on THe Cadence of Silk will be written from scratch, so you do not have to worry about its originality.

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The idea in Toni Cade Bambara's"The Lesson"is that in our society ( America ) An unequal economic system is favor over a true democratic system

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The Lessonis that in our society ( America )

An unequal economic system is favor over a true democratic system

The Lessonis a story by Toni Cade Barbara about a young African American Girl

living in the slums of New York City. Sylvia, the main character of the story and

Miss Moore the school teacher are the instruments that Bambara uses to convey her message about the unfairness of the economic system in New York. Miss Moore takes Sylvia and class mates to F. A. O. Schwarz toy stores on Fifth Avenue, in the hope that they might learn how undemocratic the economic system really is. In the middle of the story Sylvia unconsciously begins to understand what it means to be poor in a capitalist society, and on the last page of the story there is a good indication that Sylvia benefits from her experience at the toy store.

At the toy store, Miss Moore uses high price toys to illustrate her idea of the immorality of the economic system to the students. She instructs the students to contemplate the cost of a microscope priced at $00, a paperweight at $480, and

a sailboat at $1000, so that they might better understand their position. Questions were raised when the students saw the prices and realized that only the privileged groups could afford to shop at Schwarz. There they realized the injustice of the economic system and were affected by the fact that the money spent on a single toy at Schwarz could feed a poor family for days.

By Miss Moores illustration the students came to the conclusion that the economic system is not so democratic after all. To the characters of the story, a democratic economic system meant an equal opportunity to pursue happiness and an equal opportunity for economic integration.

Sylvias learning experience left her confused and unhappy.

She wondered who were these people that could spend so much money on performing clown toys and sailboats. What type of work did they do, how did they lived, and why

she was part of that system? At this point in the story she remembers Miss Moores encouraging words

Where we are is who we are, Miss Moore always pointin out. but it dont necessarily have to be that way, she always adds then wait for somebody to say that poor people have to wake up demand their share of the pie and dont none of us know what kind of pie she was talking about on the first damm place.

Miss Moores message to Sylvia and to the students was that no matter how bad

circumstances are they shouldnt let themselves be discouraged in persuading their goals

for equality. Sylvia did not fully understand Miss Moore until her experience at the toy store.

The last page indicates that Sylvia will in time digests Miss Moores teachings

and put it to good practice. At the end of the story, Barbara portrays Sylvia to be a strong-minded individual that will stop at nothing to succeed. The first passage of the story indicates that Sylvia did manage to escape poverty. For example, Barbara writes,

Back in the days when everyone was old and stupid or young and foolish and me and sugar were just right.

The passage is written in the past tense and that would indicate her awareness. Sylvia maintained how foolish and ignorant she was in her youth, but it also shows that she learned a great deal from Miss Moore.

In The Lesson Barbara uses a first person narrator which greatly adds to the story.

The use of characters that have insight and knowledge of poverty helps the reader

sympathize with the characters and appreciate the theme of the story more. The setting of a poor and rich environment further adds to the idea of the story. Barbara effectively expresses her political ideas with the use of literature.

Please note that this sample paper on The idea in Toni Cade Bambara's"The Lesson"is that in our society ( America ) An unequal economic system is favor over a true democratic system is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on The idea in Toni Cade Bambara's"The Lesson"is that in our society ( America ) An unequal economic system is favor over a true democratic system, we are here to assist you. Your cheap custom college paper on The idea in Toni Cade Bambara's"The Lesson"is that in our society ( America ) An unequal economic system is favor over a true democratic system will be written from scratch, so you do not have to worry about its originality.

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Values and Desires of Advertisers

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The nature in which advertisers "[…] substitute desirable images for concrete needs […]" (Maasik and Solomon, 1) is explored by the authors Diane Barthel, Gloria Steinem, John Calfee, and Patricia Williams. These authors concentrate on the following facets physical appearance, self-esteem, advertising as an "information tool" (Calfee, 181), and social relationships. In examining their perspectives, the reader "[…] can discover the values and desires that advertisers seek to exploit" (Maasik and Solomon, 1).

Diane Barthel begins her essay, A Gentleman and a Consumer, by evaluating society's expectation of how a man's appearance is supposed to be "[…] to be well groomed and neatly tailored. What they were not supposed to do was to be overly concerned with their appearance, much less vain about their beauty" (14). Through advertising the consumer is given a lesson on how to be a man. Men are "to be independent, to savor freedom, live a life of adventure, keep one's cool, and stay one step ahead of the competition" (158). This is in sharp contrast to what it is to be a woman. A woman "is to be dependant" (158). Her appearance is defined by "passivity, complacency, and narcissism" (151). In the same way that women are chosen, because they are beautiful and beauty is desirable, men choose products because they conform to the definition of masculinity. Advertisements connote to men that "[W]ith the right products a man can have it all, with no strings attached […]" (158).

Sex, Lies, and Advertising depicts the relationship between ads and the "complementary copy (that is, articles related to and supportive of advertised products)" (16) that floods women's magazines. These magazines "are usually placed beyond the realm of serious consideration" for journalistic purposes (Steinem, 164). The same ads that run in "news-worthy" publications are not run in women's magazines. The simple reason being, women are considered inferior when it comes to technical terminology. It does not matter that women are the main consumers for their families and make most of the decisions. Nor does it matter that women feel more valued when they see these ads geared towards them. Women are considered unintelligent if the subject veers off of

"food/fashion/beauty" (164). Advertisers suppress women's self-esteem by reflecting not what women want, but what they think women should have (161).

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In How Advertising Informs to Our Benefit, John Calfee states "A great truth about advertising is that it is a tool for communicating information and shaping markets" (181). He further explores the collaboration between advertisers and outside agencies. If advertisers did not use "pervasive phenomenon- the use of advertising to provide essential … information with the benefits extending beyond the interests of the advertisers themselves", consumers would otherwise be in the dark (185). The information that is supplied in ads forces consumers to ask questions. These ads become more effective if the consumer knows that the seller welcomes comparisons. In a sense, the advertisers are saying, "If you can find a better [product], buy it" (187).

Advertising can also affect social relationships. In her essay, The Fiction of Truth in Advertising, Patricia Williams examines how advertising exploits some consumers. To make a profit off of someone else's plight is unethical. It serves only to "[steal] the images of those who had nothing and styled it as a commodity to be sold to those who have much" (1). This concept of advertising has left nothing sacred. There is no where for those who have nothing to go to escape. They must see their problems making money for others. Society does not feel obligated to help those who are less fortunate. It is a case of alienating those who do not conform to the ideas of society. However, advertisers see no problem with making money off of this dilemma. "Freedom becomes contractual and therefore obligated; freedom is framed by obligation; and obligation is paired not with duty but with debt" (1).

Ads, like any semiotic analysis, substitute signs for things (Maasik and Solomon, 1). These signs are equal to the values and desires that the sellers consider necessary. Since "the American dream celebrates democratic equality and encourages [society] to…be better than anyone else" (Maasik and Solomon, 15), the values and desires of the sellers will always represent more; more than we need to be a "real" man or woman, more than we can afford, or more than we can tolerate.

Works Cited

Works Cited

Barthel, Diane. "A Gentleman and a Consumer." Signs of Life in the USA. rd ed. Eds. Sonia Maasik and Jack Solomon. Boston Bedford, 000. 14-15.

Calfee, John E. "How Advertising Informs to Our Benefit." Signs of Life in the USA. rd ed. Eds. Sonia Maasik and Jack Solomon. Boston Bedford, 000. 180-188.

Maasik, Sonia and Jack Solomon. "The Signs of Advertising." Signs of Life in theUSA.rd ed. Boston Bedford, 000. 117-18.

Steinem, Gloria. "Sex, Lies, and Advertising." Signs of Life in the USA. rd ed. Eds. Sonia Maasik and Jack Solomon. Boston Bedford, 000. 160-180.

Williams, Patricia. "The Fiction of Truth in Advertising." Signs of Life in the USA. rd ed. Eds. Sonia Maasik and Jack Solomon. Boston Bedford, 000. 188-14.

Please note that this sample paper on Values and Desires of Advertisers is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Values and Desires of Advertisers, we are here to assist you. Your persuasive essay on Values and Desires of Advertisers will be written from scratch, so you do not have to worry about its originality.

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