Compare and contrast the British ¡®Tabloid¡¯& ¡®BroadSheet¡¯ press.

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Introduction

Newspapers play a huge part in British life and there are numerous printed throughout the UK so there should be something for everyone.

In terms of daily national papers, newspapers are divided into the broadsheets and the tabloids. The broadsheets are at the top end of the scale in terms of quality, and they include The Times, The Telegraph and The Guardian. The tabloids vary greatly in quality with some being more preoccupied with gossip and scandal than news. Tabloids include the Daily Mail, the Daily Express and the hugely popular Sun. There are clear differences between the broadsheet and the tabloid newspaper although you can also find some similarities.

Concept & Classification Broadsheet & TabloidA broadsheet is a newspaper size, and a term applied to papers, which use that format compare tabloid. Broadsheet newspapers tend to be more ¡°high-brow¡± than their tabloid counterparts, examining stories in more depth and tending to shun sensationalist celebrity stories.

A tabloid is both a paper size and a term for the style of the newspapers that ¨Cespecially in the UK-tend to use that format. Tabloid is the smaller of the two standard newspaper sizes. Tabloids tend to emphasis sensational stories and are reportedly prone to create their news if they feel that the subjects cannot, or will not, sue for libel.

Headline

The headline of Tabloids takes up the majority of the front page; it often uses short, sensational and exaggerated words. Whereas the Times headline takes either only a small part at the top of the Newspaper or a quarter of the left hand side of the Newspaper. Most Tabloid Newspapers use very large, colorful and bold fonts, as it grasps the attention of its readers. A typical headline for The Sun would be something to do with a famous pop star or sportsman¡¯s personal life, for example David and Victoria Beckham are very often in most of the well-known Tabloids. The Times typical headline would be something that only a traditional families would probably find interesting. For example, stories about the government or phone networks. On the other hand, there is similarity between these two kinds of newspapers--both newspapers tend to be ethnocentric.

Target Audience

Each newspaper has their own target audience, which is greatly different from sorts of newspaper. The newspapers plan their price, language, coverage and presenting methods in accordance with their audience¡¯ status.

Price

The prices of broadsheets are usually higher than those of tabloids. The reason is that broadsheets set their audience as well-educated people, which usually gain high salary and have good living condition. Whereas, tabloids set their audience as lower class or middle class and less highly educated people, which usually have lower income. For example, the price of The Independent, The Times and The Guardian is 55p, 45p and 55p respectively, while the price of The Sun, The Mirror and Daily Star is 0p, 5p and 0p respectively.

Language

As we can see that the language of the newspaper does determine who reads either a tabloid or a broadsheet. Tabloids use simpler languages, while the language of the broadsheet is harder due to the longer sentences that are used in the articles. Consequently, a higher percentage of the population goes for the easier option of reading a tabloid rather than a broadsheet.

It cannot be denied that broadsheets have a higher standard of English in relative to tabloids. According to the investigation, the Broadsheet has a higher percentage of passive sentences. It is very obvious that the readability ease of the broadsheet newspaper is much heavier compared to the tabloid, since much more information is packed into one sentence making it harder to sink the information into the head. Furthermore, broadsheet articles with low readability are most likely to have words with many syllables. However, people who are familiar and who can tackle complicated language will go for the broadsheet, which has low readability ease.

The distribution of the broadsheet is much more spread. While the distribution of the letters per word in the tabloid is partial towards the lower end. The letters in tabloids are more closely bunched than those of the broadsheets.

Content (coverage)

Broadsheets are considered to be informative and objective, keeping news and opinion or comment firmly apart. They present the reader with serious news, which is supported with detailed and informed analysis and comment on economic, political, social and world events. In contrast, typically, tabloids contain many photographs, attention-grabbing headlines and sensational stories, often concerning scandal involving prominent figures and personalities in the public eye. They are considered to be more entertaining than informative in terms of their news coverage, so much so that tabloid is frequently used in a pejorative sense when talking about the press collectively.

Presenting Methods

Editors of both newspapers use different methods to make their newspapers more attractive so as to meet their readers¡¯ demand. In general, broadsheets offer us formal editing methods, while tabloids usually use casual ones. First, both of them use colorful pictures and photos to attract people¡¯s eyes. In addition, both of them like to use caricature to present their political ideas, particularly when they talk about Tony Blair¡¯s attitude to the war on Iraq. Nevertheless, there are more pictures and photographs on tabloids than on broadsheets. Tabloids usually contain a lot of sexy women¡¯s photographs, while broadsheets contain many charts and graphs to present news especially on financial reports.

Circulation

Circulation figures for Britain¡¯s broadsheet newspapers have been declining steadily since the emergences of tabloids, but in the online world broadsheets are racing ahead in the popularity stakes.

The Sun tabloid, for example, had an average daily print circulation of .6 million in January, compared with 410,000 for the Guardian broadsheet. The Sun has a circulation of ,586,80 compared with ¡° the telegraph¡± which has 7,000 shows that the leading tabloid has almost a 5 times greater circulation figure than that of the broadsheet.

Conclusion

Comparing British Broadsheets and Tabloids, they have differences than similarities. They differ from the design of headlines, and because of setting different target audience, each of them have different price, language, content and presenting methods. Finally, the circulations indicate the different popularity between tabloids and broadsheets.

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